"Bringing the legendary Godzilla character into PBR's world is massive on its own, but teaming up with Attack Peter on the designs completely leveled this partnership up. His style and process of hand-carving these illustrations continues to push the boundaries of what the PBR art series is all about,"
"At Toho International, we're always looking for innovative ways to expand Godzilla's presence in culture,"
Godzilla returns to America in a fall collaboration between Pabst Blue Ribbon and Toho International timed to the monster's 70th birthday year. More than 60 million Pabst cans and boxes will carry original Godzilla-themed art created by official Godzilla artist Attack Peter using a hard-carved linoleum block print technique. The designs are bold black-and-white images that continue Pabst’s long-running art can series and arrive in stores in October. Single-serve 25-ounce cans will feature three additional Kaiju designs, and a limited number of cans will include a blue atomic-breath effect that changes color when properly chilled.
Read at Bevindustry
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