Steve Ells closed Kernel, a robot-driven dining concept, after realizing customers did not want to associate technology with their dining experiences. His previous success with Chipotle revolutionized the fast-food industry, but Kernel failed to attract clientele and is now replaced by a new establishment, Counter Service, focusing on traditional sandwiches. Ells, inspired by sustainability issues, aims to tackle the food industry's high personnel turnover rate and has adjusted offerings to include chicken and dairy in response to market feedback.
The public didn't like to see technology so close by when they're trying to eat. Kernel aimed to shake up gastronomic offerings but did not achieve the desired growth.
Steve Ells closed Kernel due to a lack of clientele, after previously revolutionizing the fast food industry with Chipotle's format that prioritized speed and quality.
After early retirement, Ells was inspired by discussions about sustainability, particularly focusing on environmental damage from meat production to create a new food business.
Kernel shifted its menu to include chicken and dairy products shortly after opening, indicating an adaptive approach in response to consumer preferences.
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