"Taco Bell has always known how to feed more than just hunger - it feeds nostalgia. This September, the chain is giving fans the ultimate throwback with its Decades Y2K Menu, a revival of some of the brand's most requested early-2000s favorites. Launching nationwide September 9, the menu is proof that Taco Bell isn't afraid to lean into its cult classics, all while layering in fashion collabs, fan events, and even a digital pet for those who miss the days when Tamagotchis ruled recess."
"The Decades Y2K Menu is stacked with icons fans have been campaigning to see again for years. First up, the Cool Ranch® Doritos® Locos Tacos - a crunchy, tangy sequel to the original Nacho Cheese version that spawned petitions and Reddit threads dedicated to its comeback. Then there's the Double Decker Taco, a crunchy-soft hybrid that first hit menus in 1995 before reappearing in 2006, only to vanish again. Now it's back, filled with beef, beans, lettuce, and cheese, and yes, still under $3."
"Vegetarians get their long-awaited victory too with the return of the 7-Layer Burrito, a tortilla-wrapped stack of beans, rice, sour cream, guac, lettuce, tomatoes, and a three-cheese blend. Meanwhile, the Chili Cheese Burrito - an item so cultish it spawned its own fan-run tracker - finally returns to every Taco Bell nationwide. And for dessert? The golden, gooey Caramel Apple Empanada is back, giving the early 2000s crowd exactly what they've been begging for."
Taco Bell is reviving early-2000s favorites with the Decades Y2K Menu, launching nationwide September 9. The menu includes Cool Ranch Doritos Locos Tacos, the Double Decker Taco, the 7-Layer Burrito, the Chili Cheese Burrito, and the Caramel Apple Empanada, with many items priced under $3. Taco Bell Rewards Members receive early access to the Caramel Apple Empanada on September 2. The campaign pairs the menu with fashion collaborations, fan events, and a digital pet nod to Tamagotchis. The initiative celebrates nostalgia and fan demand by restoring cult-favorite items and layering experiential and merchandise activations.
Read at stupidDOPE | Est. 2008
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