"Taco Bell has long had a reputation as an affordable way to grab Mexican-style food on the go. However, the chain has not been immune to inflation, and many customers have noted the price increases that Taco Bell has made in recent years. In times like these, people often look back fondly on old menus, remembering the prices of items long ago."
"Most of the items on Taco Bell's value menu from the '90s are still available today, allowing us to see exactly how much more expensive they have gotten. While prices may vary slightly based on location, they are much more pricey across the board. For instance, a crunchy taco was available on the $0.59 menu, while it costs $1.99 today - a whopping $1.40 increase. In the '90s, you could have gotten three Soft Taco Supremes ($0.79 each) for the price of one today ($2.69)."
"While Taco Bell offers plenty of cheap options today, the prices simply do not compare. The cheapest item is the Cheesy Roll-Up at $1.29, which is simply cheese inside a tortilla. Compare this to the chicken soft taco, which used to be on the $0.99 menu and had chicken, cheese, and vegetables for $0.19 less. The Loaded Beef Nachos are also included on today's value menu but cost $2 more than the Supreme Nachos of yesteryear."
Taco Bell once offered $0.59, $0.79, and $0.99 value menus in the 1990s with multiple items at those prices. Many of those items still exist, but current prices are considerably higher; for example, a crunchy taco rose from $0.59 to $1.99 and Cinnamon Twists moved from $0.59 to $1.49. Today's cheapest value-menu item is the Cheesy Roll-Up at $1.29, which contains only cheese in a tortilla. Comparisons show items like Loaded Beef Nachos cost about $2 more than their 1990s counterparts. Minimum wage increases since 1990 have not matched menu price growth, diminishing purchasing power and value.
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