"It's a surefire recipe that's made the chain a go-to spot for suburban sirloin-lovers since the first Texas Roadhouse opened in 1993. But, to quote a song title from the late Notorious B.I.G., "Mo Money, Mo Problems" - this perfectly describes the chain, which has over 600 locations in the U.S. at the time of writing. It's hard to avoid a hiccup here and there when your brand becomes that massive."
"Dining out is meant to be a sensory experience, but at Texas Roadhouse, expect a sensory overload. Loud country music outside and louder country music inside, multiple TV screens showing sports games, raucous customers, and random choreographed line dancing, all melding into a cacophony of noise - that's the Texas Roadhouse experience. Steer clear if you're looking to enjoy a meal in a calm setting because this chain is anything but. That said, many customers are fed up with the noise level."
Texas Roadhouse became a go-to casual-dining chain with lively country music, hand-cut steaks, cinnamon-buttered rolls, and a mid-century roadhouse ambiance. The brand opened in 1993 and expanded to over 600 U.S. locations. Rapid growth has produced recurring problems and customer complaints. Patrons frequently cite overwhelming noise from piped-in music, TVs, and choreographed line dancing that can disturb children and sensitive diners. Customers also report uneven food quality, lengthy waits, and questionable cleaning standards. These operational and atmosphere issues have generated significant negative feedback despite the chain's enduring popularity.
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