The Disappearing Costco Kirkland Peanut Butter Everyone Seems To Love - Tasting Table

"Costco's Kirkland Signature Organic Creamy Peanut Butter is loved by many because of its simplicity, richness, and premium quality. It contains only two ingredients: 100% roasted Valencia peanuts and salt, and is certified organic. One Reddit user even donned it as "the best peanut butter on the planet." On Kirkland Signature Organic Creamy Peanut Butter threads, most agree that the product is a perfect, smooth and creamy natural peanut butter."

"Around late September, at some locations, Costco swapped its Kirkland Signature Creamy Peanut Butter for Naturally More Organic Creamy Peanut Butter, which also has only two ingredients, peanuts and salt, although the mention of Valencia, a variety known for its naturally sweeter taste, is missing. In some areas, the new brand is about 40 cents cheaper. But shoppers can't agree on whether they like it or not."

"Some users on Instagram claim there's no difference, saying the Naturally More brand is "a good alternative and it's nearly the exact same thing." Others say they can clearly taste a difference. On Reddit, where users are deeply dedicated to peanut butter, such as this 35-lb bucket at Costco, a similar sentiment exists, with most users stating it tastes similar to the Kirkland brand or that there is little to no difference. Those who can taste a difference plan on returning it to the store."

Costco's Kirkland Signature Organic Creamy Peanut Butter is praised for simplicity, richness and premium quality. The product contains only two ingredients: 100% roasted Valencia peanuts and salt, and is certified organic. Many shoppers find it exceptionally smooth and creamy, with oil separation as the main complaint that is often resolved by inverting jars and refrigerating. In late September at some locations, Costco began stocking Naturally More Organic Creamy Peanut Butter as a replacement, which lists only peanuts and salt but does not specify Valencia and is sometimes about $0.40 cheaper. Shopper reactions are mixed, with some reporting no noticeable difference and others detecting taste differences and planning returns. There is speculation about the conditions under which the Naturally More product appears on shelves.

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