"The original and now-classic Dubai chocolate bar was created by Fix Chocolatier in the United Arab Emirates in 2021, and by 2023 had exploded on social media. Rich and indulgent, it features a thick, milk chocolate shell usually encasing a creamy pistachio (and often tahini) filling mixed with crispy, shredded, phyllo-like pastry called kadayif."
"The craze has even contributed to a pistachio shortage this year, the Iranian nut producer Keinia has reported. It said the primary reason for the shortage is "the explosive surge in demand fueled by the viral 'Dubai chocolate' TikTok trend, compounded by underlying supply constraint.""
""I don't call this a 'trend' anymore - it's a whole new thing," said Din Allall, whose family business, The Nuts Factory, has about 150 U.S. stores featuring nuts, dried fruits and candies."
Fix Chocolatier in the United Arab Emirates created the original Dubai chocolate bar in 2021, and by 2023 it spread rapidly on social media. The product features a thick milk chocolate shell typically encasing a creamy pistachio filling often blended with tahini and shredded phyllo-like pastry called kadayif. Global brands and small bakers are adapting the concept into croissants, milkshakes and other confections with fillings ranging from peanut butter and jelly to s'mores and matcha. Retail demand for pistachio-filled chocolate is growing quickly, though U.S. sales remain niche at $822,900 versus $16.27 billion for all chocolates.
Read at Boston Herald
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