The Household-Name Brand Responsible For Making Tea Affordable - Tasting Table
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The Household-Name Brand Responsible For Making Tea Affordable - Tasting Table
"Born in Scotland and the son of a grocer, Lipton got his start in the family business. After working various odd jobs in the U.S., he returned to his hometown of Glasgow in 1870 and opened a shop. Using knowledge and tricks he had picked up in the American business community, including advertising, Lipton's shops were a major success and expanded throughout Britain."
"Tea drinking had been part of Britain's national culture for around 200 years by the time Lipton decided to enter the business. Tea drinking originated in China, and it had been brought to Europe by Dutch and Portuguese traders in the 17th century. Tea had been popularized in England and among the aristocracy by Queen Catherine, who was part of the Portuguese royal family."
Tea was once an expensive luxury outside Asia, enjoyed mainly by aristocracy due to high shipping costs and limited distribution. Thomas Lipton, a Scottish grocer's son, worked in the U.S. before returning to Glasgow in 1870 to open a shop. He applied American business techniques, especially advertising, to expand his shops across Britain. Recognizing a market among the working class, he aimed to make tea affordable and widely available. Tea originated in China and entered Europe in the 17th century via Dutch and Portuguese traders. Queen Catherine popularized tea among English aristocracy, keeping prices out of reach for most people.
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