"Felipe Sanchez/Shutterstock It's got that iconic yellow label, that unmistakable blue ribbon logo, and that delicious creaminess you grew up with. That's right! We're talking about Hellmann's Mayo, or, depending on what part of the country you're in, Best Foods. Sometimes, you cross state lines and things change in ways you could never anticipate, like finding that your tried-and-true mayo brand has a completely different name."
"But why is the same product called Hellmann's in some states and Best Foods in others? For this story, we have to go back to the early 20th century. Richard Hellmann began selling the mayonnaise we all know and love in his New York City delicatessen in 1920. Then, in 1927, Postum Foods, which later became Best Foods, acquired the Hellmann's brand. But Best Foods already had a mayo recipe selling great out west in California."
Richard Hellmann began selling mayonnaise in his New York City delicatessen in 1920. Postum Foods, which later became Best Foods, acquired the Hellmann's brand in 1927. Best Foods already had a successful mayonnaise recipe in California, so both labels were retained rather than consolidated. The two products share nearly identical packaging and color schemes but are sold under different names in different regions of the United States. Consumer taste tests report mixed results: some tasters perceive no difference, while others describe Hellmann's as eggier and more custardy. Multiple informal comparisons and taste tests have fueled the ongoing curiosity about regional differences.
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