This Fast Food Chain Has Always Gone The Extra Mile With Its Iconic Frosted Mugs - Tasting Table

"The fast food chain takes pride in keeping its mugs sufficiently chilled before housing a pour of root beer to ensure an icy cold serving. The intent behind the frosted mug was to keep the popular beverage colder for longer and provide an enjoyable sensory experience for those holding the mug and drinking from it. It also eliminated the need for ice, which would dilute the soda."

"Looking at the biggest fast food chains of the 1970s, you'll be glad to know that many of these establishments are still alive and well, though with a slightly reduced footprint in some cases. One of these historic fast food chains is best known for its delicious root beer served in frosted mugs. The A&W brand has been around since 1919, with humble beginnings as a roadside root beer stand in Lodi, California."

A&W began as a roadside root beer stand in Lodi, California in 1919 and grew into a freestanding restaurant after Roy W. Allen partnered with Frank Wright. The brand's signature is root beer served in frosted mugs, chilled to keep the beverage icy cold and to enhance the tactile and drinking experience while avoiding diluted flavor from ice. Although conventional beer quality is often argued to decline when served in frosted glass, A&W's root beer remains commonly presented this way across many locations. Home methods to recreate the frosted mug include freezing a mug with ice, wrapping it in damp towels before freezing, or chilling the glass with vodka for an alcoholic version.

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