"Created by branding agency Grandmerci, Mixteca's identity is shaped by the Mexican roots of its founder, Victor Lopez. Capturing the "lived-in essence of a Mexican town" and transforming it into a design-led dining experience, the identity has a rustic authenticity embellished with a contemporary refinement. "When I walk into Mixteca, I feel Puebla alive around me," says Lopez. "This is not another Mexican theme bar - it's my home away from home, built on the spirit of mi casa es tu casa.""
"For a worn, bespoke appeal, the Puebla-inspired blue logo features distressed textures to "echo sun-worn walls and tactile surfaces." Dynamic and vibrant energy is built through the identity's custom typeface, embracing imperfection for a human appeal. Shaped in tandem by striking patterns inspired by Talavera tiles, the brand identity is rich in culturally inspired design that gives it a strong flavour of soul and personality."
Mixteca is a New York City-based Mexican bar and restaurant that combines authentic flavours with contemporary design to form a distinctive brand identity. The design fuses Mexican craft and bright modern elements, including custom typography, intricate patterns, warm interiors and Puebla-inspired distressed textures. Grandmerci developed the identity around founder Victor Lopez’s Mexican roots, aiming to capture the lived-in essence of a Mexican town while adding contemporary refinement. Visual elements draw from pottery, tiles, architecture and floral motifs to convey familiarity and warmth. The identity embraces imperfection and handcrafted qualities to deliver a soulful, personality-rich dining experience.
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