Starbucks' Pumpkin Spice Latte (PSL) began as a limited-time offering in 2003 after months of development. Initially launched in select stores, consumer demand exceeded expectations and led to its national rollout in 2004. The PSL's instant success generated a 25% increase in sales, drawing in a diverse range of customers. The latte's unexpected popularity illustrates how even unconventional flavors, when effectively marketed, can resonate with consumers and become cultural phenomena.
"Starbucks' Pumpkin Spice Latte (PSL) marks the unofficial start of fall in America, its cultural significance is profound and instructive for seasonal flavor success."
"In 2003, after months of testing, Starbucks settled on pumpkin spice for their autumn drink, despite skepticism around pumpkin's coffee compatibility."
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