"For starters, the snack-which is a bit like a healthier take on Takis-is focused on delivering a fierce flavor without the junk. It comes in Chili Lime and Sweet Chili Crunch flavors that, Bueckers tells Fast Company, do not miss the mark (hoop?). The snack "isn't asking people to give up flavor to feel better about what they're eating," she says, adding that with Ragerz, "you can have both.""
"Chris Paul agrees, and says that now is the right time for better snacking options. "Families want snacks that taste amazing but don't come with all the artificial colors and additives," he tells Fast Company. "You're seeing that shift in retail data: U.S. snacking is a $46 billion industry, most of it controlled by one big company that's now experiencing decline.""
Ragerz is a new snack from Good Eat'n created with NBA star Chris Paul and WNBA player Paige Bueckers. The product resembles a healthier take on Takis and launches in Chili Lime and Sweet Chili Crunch flavors aimed at delivering intense taste without unhealthy additives. Ingredients are organic with no artificial flavors or dyes such as Red 40, and the brand emphasizes ingredient integrity. Good Eat'n will donate a portion of Ragerz sales to charity and partner with the Paige Bueckers Foundation to donate snacks to Feed the Children amid a shifting $46 billion U.S. snacking market.
Read at Fast Company
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