Worthwyld will open in October 2025 on Las Olas Boulevard in Fort Lauderdale as a new restaurant concept focused on transparency, quality, and authenticity. The venture is led by David Coba, who brings experience building consumer-focused brands and a focus on holistic wellness. The restaurant embraces a Food Uncompromised™ philosophy that prioritizes bold flavor, integrity, and made-to-order preparations. The kitchen operates as a genuine scratch kitchen using socially sourced ingredients, eliminates butter, cream, and fried preparations, and prepares all sauces fresh every two days to highlight natural ingredient flavors.
"The food and beverage industry continues to evolve as consumers demand transparency, quality, and authenticity from their dining experiences. Enter Worthwyld, a groundbreaking restaurant concept that's about to shake up Fort Lauderdale's competitive dining scene with a revolutionary approach to everyday dining. Opening in October 2025 on the prestigious Las Olas Boulevard, this new establishment isn't just another restaurant: it's a manifesto for what modern dining should be."
"David Coba, the creative force who co-founded and served as CEO of European Wax Center, brings his proven track record of building consumer-focused brands to the food and beverage industry. His latest venture represents a natural evolution from his previous success with Myapapaya, demonstrating how hospitality industry leaders are increasingly focusing on holistic wellness experiences. "At Worthwyld, Food Uncompromised™ isn't just our philosophy-it's the heart of everything we do," explains Coba. "We believe real food should be bold in flavor, uncompromising in quality, and rooted in integrity. Every dish is made-to-order, crafted with ingredients chosen not just for freshness, but for the way they make you feel.""
Read at Food & Beverage Magazine
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