Bobica Bars makes superfood-glazed granola bars created to be allergy-safe for families dealing with celiac disease. The founders began the project to solve their own need for snacks that were both beneficial and safe. The idea started as a college side hustle built through experimentation with multiple versions of the product. One founder transferred back to Rowan University to fully commit to building the business together. Funding came from personal savings and pitch competitions, supporting steady progress. The business now generates consistent monthly revenue averaging $8,000 and aims for $1 million in annual revenue while shifting to full-time focus.
"Around the same time, my dad was diagnosed with celiac disease. The message was clear. Our family needed snacks that were both functionally beneficial and genuinely allergy-safe. Justin and I built Bobica Bars first to serve our own family's health challenges. Now, we're giving the wider community a snack that delivers real superfood benefits without compromise. That decision changed everything for us."
"In high school, we probably came up with 10 different inventions and ideas for side hustles that we would work on after school, but none of them ever turned into anything serious. After graduating from high school, Harrison came up with an idea inspired by the challenges his parents were dealing with. We started experimenting with different versions of it, like we always did. This time felt different from the start."
"At the time, I was heading to Florida Atlantic University while Harrison stayed in New Jersey to attend Rowan University. I spent one semester in Florida before realizing this was not going to be just another idea. This one had real potential. I transferred back to Rowan so we could fully commit to buildin"
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