Gumball 3000 and Hard Rock International have announced a five-year partnership renewal, defining Hard Rock as the Official Entertainment and Hotel Partner through 2030. This collaboration enhances the global rally experience, combining supercars with music culture to create unique fan experiences worldwide. Originally launched with the 2022 rally, the partnership has gained momentum with events like the European Tour and the upcoming 2024 25th Anniversary Rally. Furthermore, it promises exclusive events at various Hard Rock locations, ensuring that the excitement transcends traditional car rallies.
The extension of the partnership between Gumball 3000 and Hard Rock International solidifies a unique blend of supercars, global music culture, and fan experiences through 2030.
Hard Rock's strong roots in music and hospitality amplify Gumball 3000's global reach, promising to deliver one-of-a-kind experiences beyond just high-speed rallies.
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