Make-A-Wish requests for content creators have more than doubled in the past decade

"Given the chance, they also want to meet their heroes. "Digital creators have built strong, loyal communities based on authenticity and common interests," Jared Perry, chief revenue officer at Make-A-Wish America previously shared in a statement. "When this connection is used to rally behind a cause like Make-A-Wish, it can generate significant donations and lead to long-term relationships with an entirely new audience.""

"Now, alongside A-Listers and sports stars, YouTubers and TikTokers are also flooding requests, Axios reported. Requests to meet content creators make up 32% of the wishes granted within the entertainment industry, per Axios, the second largest source of requests behind the music industry. Several of the creators say they've been granting wishes for years and more than 50 creators and influencers became first-time wish-granters in the last year to keep up with demand."

Make-A-Wish Foundation has granted wishes for children with critical illnesses since 1980. Requests to meet online content creators have surged over the past decade and now represent a major portion of entertainment wishes. Content-creator meetups account for 32% of entertainment-related wishes, second only to music. More than 50 creators and influencers became first-time wish-granters in the past year to address rising demand. Events like a Make-A-Wish, Disney, and MrBeast collaboration at Disneyland granted wishes for 40 children. Gen Alpha increasingly aspires to be YouTubers or TikTok creators, and creators mobilize communities to support charitable causes and donations.

Read at Fast Company