Beginning April 14, shoppers with Morrisons More Cards can donate their loyalty points to support Marie Curie's end-of-life care, with points convertible to cash donations. This initiative responds to customer requests for charitable options in the loyalty program. Donations may be made in multiples of 1,000 points through the More Card App or website. Customers can also choose to revert back to accumulating points for shopping discounts, enhancing engagement while fundraising for a significant cause. This development builds upon existing fundraising efforts, highlighting the partnership's positive impact.
We're delighted to see this next step in our partnership with Marie Curie which builds on 1 million already raised thanks to our incredible colleagues and customers.
Customers now have the option to donate their More Card Points to Marie Curie, allowing for flexible contributions to support end-of-life care services across the UK.
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