The article discusses the influence of name, image, and likeness (NIL) deals beyond collegiate sports, emphasizing their growing impact on high school athletes. Schools are now offering various NIL deals to attract young talents. Maine-based Pliable Marketing plays a vital role in facilitating these deals, such as the partnership between Aroma Joe's Development and the Maine Shrine Lobster Bowl Classic, which supports five selected high school athletes in their fundraising efforts. This initiative highlights how NIL can empower athletes and foster positive community engagement.
"We want to support the athletes and their fundraising efforts, while also empowering them to spread positivity in their community. These NIL partnerships are unique because 100% of the money will go directly to their fundraising efforts." - Crystal Brown, Community Marketing Manager for Aroma Joe's Development of ME/NH
This NIL deal will be to support the MSLBC, with five high school athletes from schools throughout Maine being selected to receive money for their fundraising efforts.
However, it also has an impact on high school athletes. Schools are throwing major amounts and different NIL deals at them, trying to get them to commit to their respective programs.
One of the companies that is helping broker deals is Maine-based Pliable Marketing, which has an ever-growing base of athletes of all levels across the country.
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