A Scott Coker-led MMA promotion is planned to begin in January 2027 with a series of events produced in the first half of the year. The launch will feature a tournament with a fighter field “way north of eight.” The tournament format is intended to drive new-star development and support fighter procurement through free-agent signings. The promotion is expected to increase its number of events each year for its first three years, starting with 12 events in 2027, then 18 in the following year, and 22 the year after that. The plan includes expanding internationally, beginning with multiple European countries and moving into Asia.
"“We’re going to have the tournament format, and the tournament format leads to new-star development,” Coker said. “And that’s something I think we’re really good at: fighter procurement. I think we’ve done it better than anybody else, but we will bring in free agents to sprinkle from the top down, and that’s going to be a very robust roster, let’s say, in a year or two.”"
"“Next year in 2027 we’re going to do 12 events around the world. The year after it’s gonna go to 18 and the year after it’s gonna go to 22. That’s kind of the plan right now,” Coker said. “...There’s really no country (where) we can’t go. We’re gonna go to several countries in Europe to start; we’re gonna go to Asia”"
"“a gauntlet of events that we produce in the first half of the year.” This includes a tournament that will feature a field “way north of eight” fighters. Coker, of course, was well known for producing tournaments during both his Strikeforce and Bellator tenures."
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