""The perfect pitch doesn't start with money," Zemrak told attendees. "It starts with a person and a mission.""
""It should be clear what you're pitching," she said."
""You should show your excitement, make eye contact, be energetic, and smile," Zemrak said. "We make this joke in our casting meetings about 'Resting Pitch Face.'""
""People invest in you first," Zemrak said, urging entrepreneurs to bring energy and authenticity."
More than 250,000 founders have pitched on Shark Tank, showing the volume of entrepreneurial auditions. Clarity is essential: the product or service must be understandable within the first minute to keep investor interest. Body language, energy, eye contact, and smiling strongly influence pitch reception. Passion, conviction, and storytelling outweigh immaculate spreadsheets or exhaustive financials. Awards and credentials add credibility when presented confidently but without arrogance. Investors commonly evaluate founders' mission and authenticity before committing capital. Strong pitches start with a person and a mission rather than money. Presenters who combine clarity, enthusiasm, and humble credibility capture attention most effectively.
Read at Business Insider
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