"Amazon.com Inc.'s Ring doorbell unit will start selling surveillance trailers designed to monitor parking lots and outdoor spaces, the home security outfit's latest foray into business-focused products. The Ring Mobile Security Trailer, announced on Tuesday, features a camera capable of 360-degree coverage, wireless connectivity and a solar power option. The new product enters a crowded market for towable camera rigs, which have proliferated outside big box stores, strip malls and construction sites since the pandemic. The trailers typically feature prominently displayed"
"The unit became profitable during a push to get customers to pay for packages that let them save and share video captured by their devices. Siminoff, who left Amazon in 2023, returned in 2025 and revived the public safety pitch Ring had largely abandoned in his absence. The company last year relaunched a program that lets police departments request videos captured by Ring cameras, a practice that was widely criticized by civil liberties groups."
Ring's Mobile Security Trailer offers 360-degree camera coverage, wireless connectivity and an optional solar power system for monitoring parking lots and outdoor spaces. Priced at $5,000, the towable camera rig will be available this spring and competes in a crowded market of surveillance trailers that have proliferated outside big-box stores, strip malls and construction sites since the pandemic. The company expanded from video doorbells into a broader portfolio of indoor and outdoor cameras and monitoring devices and reached unit profitability through subscription packages for saving and sharing captured video. Leadership returned in 2025 and revived a public-safety program allowing police to request Ring video, with Axon acting as an intermediary in the relaunched initiative. Ring is introducing an AI feature to let home cameras learn routine patterns and alert customers to unusual activity, with the capability set to roll out in January.
Read at www.mercurynews.com
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