"The platform is designed to facilitate service innovation and monetisation of IoT services at scale. It aims to address what the leading operator and comms tech provider believe are key challenges faced by customers and partners in the IoT sector, such as complex integrations, fragmented product catalogues, inconsistent order management systems, and the variety of devices and technologies, which are compounded by a lack of user-friendly interfaces."
"Looking to simplify these processes, the platform streamlines customer and partner onboarding and the processes of selling, contracting, provisioning and billing within the IoT sector. It features a digital catalogue, order management system and TMF API-based integration and exposure to support secure, intelligent interactions across multiple digital touchpoints, enabling catalogue-driven engagement. In terms of where their new platform will likely be deployed, the partners added that they see the platform as capable of providing "an efficient and seamless solution""
AT&T and Ericsson unveiled the AT&T IoT Marketplace eCommerce platform to enable service innovation and monetisation of IoT offerings at scale. The platform centralises a digital catalogue, order management, and TMF API-based integration to support secure, intelligent interactions across multiple digital touchpoints. It streamlines customer and partner onboarding and automates selling, contracting, provisioning, and billing processes to reduce fragmentation and integration complexity. The platform targets industries such as transportation, manufacturing, and healthcare and promises scalable operations, accelerated order-to-cash cycles, and faster revenue realisation. The marketplace aims to simplify product configuration, partner management, and operational efficiency across diverse devices and technologies.
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