Google unveiled the Pixel 10 series, Pixel Buds 2a, and Pixel Watch 4 with preorders starting Aug. 20. The Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL arrive Aug. 28, while the Pixel 10 Pro Fold launches Oct. 9. Promotional trade-in offers include a free Pixel 10 Pro or $1,000 off a Pixel 10 Pro XL with eligible trade-ins on the Unlimited Ultimate plan, and $1,000 off the Pixel 10 Pro Fold with qualified trade-ins. The Pixel 10 Pro adds 16GB RAM, a 30-hour battery, a 5x telephoto lens with 100x Pro Res Zoom, and starts at $999. The 10 Pro XL features a 6.8-inch Super Actua display and enhanced AI photo tools starting at $1,199. The Pixel 10 Pro Fold introduces a gearless high-strength hinge and IP68 rating, starting at $1,799.
At , new and existing customers can get a Pixel 10 Pro for free or $1,000 off a Pixel 10 Pro XL when you trade in your current Google, Apple, Motorola, or Samsung phone (in any condition, with the Unlimited Ultimate plan). For those interested in the new foldable device, you can get $1,000 off a Pixel 10 Pro Fold when you trade in qualified phones.
The new Pixel 10 Pro has notable upgrades like 16GB of RAM, 30-hour battery life, and a better 5x telephoto lens, allowing the phone to support 100x Pro Res Zoom for great-looking closeups. Prices start at $999, and colors include Obsidian, Moonstone, Porcelain, and Jade. For the Pixel 10 Pro Fold, Google made design changes in what it describes as a "new gearless, high-strength hinge" that allows the 10 Pro Fold to survive over 10 years of constant opening and closing, the company says.
While many of the features remain the same between the 10 Pro and the 10 Pro XL, the 10 Pro XL has a larger 6.8-inch Super Actua display and many AI tools that help users capture, edit, and reproduce photos to their liking. Prices start at $1,199, and it'll be available in the same colors as the 10 Pro.
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