Google Circle to Search Now Looks At Multiple Parts Of Images

"New multi-object image search helps you find more items from one picture at the same time in Circle to Search. With this update, you'll see more visual results from a single search, which creates new opportunities for merchants and businesses to be discovered."

"This next-generation Circle to Search experience is made possible by Gemini 3's agentic planning, reasoning and tool capabilities, which also enhances our visual query fan-out technique. Instead of simply looking for a single match, the model now thinks through a multi-step plan to get you the best results for everything you search on your screen."

"It automatically identifies the most important parts of an image to crop, runs several searches at once, and cross-references what it finds to compile a final response - including images from across the web - for each item you've searched."

Google has enhanced Circle to Search to analyze complete images rather than just circled portions, enabling multi-object searches in a single query. The update leverages Gemini 3's agentic planning and reasoning capabilities to automatically identify important image components, perform simultaneous searches, and cross-reference results. This advancement particularly benefits shopping searches, allowing users to search entire outfits at once instead of individual items. The technology breaks down images into components, runs multiple searches concurrently, and compiles comprehensive results including web images for each identified object, creating new discovery opportunities for merchants and businesses.

Read at Search Engine Roundtable