Pixel 10's combined price with the Pixel Watch approaches or exceeds $1,000, creating affordability concerns amid rising living costs and inflation. The total cost can approximate a mortgage payment or month of rent, making the purchase less justifiable for basic needs. Pixel 9 Pro already delivers near-ideal performance and remains a strong device, reducing the value of an upgrade for current owners. The Pixel 10 emphasizes additional AI features rather than substantial hardware or design improvements. The lack of a clear 'killer' new feature, limited hardware enhancements, and color choices further diminish the incentive to upgrade.
For the past few years, I've dropped between $600 and $1,000 (depending on trade-in value and availability) every time Google has released a new phone. If you add in the latest Pixel Watch, you can add roughly $400 to that total. It adds up. This year, with the price of everything increasing, spending upwards of $1,000 on a new phone/watch is hard to justify.
The cost of the combined phone and watch roughly equals a mortgage payment or month of rent, and I would rather have a roof over my head than a new phone in my bag. It could end there, but it doesn't. Here's the thing: My Pixel 9 Pro is the best phone I've ever used. No, it's not perfect, but no phone is. But it's as close to perfection as Google has ever produced.
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