"Partnering with Yuna accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally. Guided by the philosophy of Joy Tech, Infinix moves beyond talking about how advanced a phone is, to telling stories about how technology creates joy - when brands, users, and Yuna come together to illuminate every unique way of shining."
"By integrating Yuna's infectious energy with the Note 60 series, Infinix is redefining its brand identity and empowering users worldwide, driving desirability among tech-savvy youth who demand both flagship-level sophistication and a platform for bold, joyful self-expression."
"I am so excited to reach out to my fans in a new way as Infinix's Global Brand Ambassador. I've always believed that life should be filled with joy and the courage to show the world who you truly are. It's been amazing to see how Infinix shares that same energy."
Infinix announced K-pop group Itzy member Yuna as its first global brand ambassador. The partnership coincides with the launch of the Note 60 series, marking Infinix's strategic entry into the premium smartphone market. Yuna's vibrant confidence and infectious energy align with Infinix's Joy Tech philosophy, which emphasizes how technology creates joy and enables self-expression. The collaboration targets tech-savvy youth seeking flagship sophistication combined with bold self-expression. The Note 60 lineup includes the Pro model powered by Snapdragon and the Ultra model designed by Pininfarina, positioning Infinix as a premium brand while leveraging Yuna's influence among global fans.
Read at GSMArena.com
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