"Instagram Reels is making its television debut."
"Parent company Meta Platforms (META) said Tuesday that it is testing an app on Amazon's (AMZN) Fire TV devices that would allow Instagram users to watch Reels on a bigger screen."
"Meta stock rose in afternoon trades."
"The tech giant is limiting the test version of its Instagram for TV app to U.S.-based..."
Meta Platforms is testing an Instagram for TV app on Amazon Fire TV devices that brings Reels to television screens. The app enables Instagram users to view Reels on a bigger display, extending the short-form video format beyond mobile devices. Meta announced the test on Tuesday, and the market reacted with a rise in Meta's stock during afternoon trading. The company is restricting the trial to U.S.-based participants for the test version. The initiative represents a move to integrate social video content into living-room viewing and to expand Reels' reach and engagement.
Read at Investor's Business Daily
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