"On September 28, Nike signature athlete and WNBA superstar A'ja Wilson takes center stage in a completely new way - as a LEGO® Minifigure. Wilson will host Clicked In, which Nike and LEGO® are calling "the biggest mini sports show ever." The series will debut on the LEGO® Group's YouTube Shorts channel, with new episodes dropping every Sunday until the season wraps in mid-November."
"Wilson's enthusiasm for the project is personal. "I have loved playing with LEGO bricks since I was a kid and know that my creativity and play helped me not only in sports but also at school and in life," she shared in a statement. "I'm thrilled to be part of this partnership with Nike and the LEGO Group and know we can help to make a positive impact with kids and adults alike.""
Nike and the LEGO Group announced a creative partnership expansion that pairs a new digital-first experience with an apparel and accessories collection aimed at encouraging kids to be active and imaginative. The project blends sport and creativity through colorful footwear, apparel, and a minifigure-led video series. WNBA star A'ja Wilson appears as a LEGO Minifigure and hosts Clicked In on the LEGO Group's YouTube Shorts channel, with weekly episodes through mid-November. The campaign emphasizes play as a developmental tool that supports athletic, social, and academic growth while making movement feel accessible and fun for children.
Read at stupidDOPE | Est. 2008
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