Nike and the LEGO Group announced a creative partnership expansion that pairs a new digital-first experience with an apparel and accessories collection aimed at encouraging kids to be active and imaginative. The project blends sport and creativity through colorful footwear, apparel, and a minifigure-led video series. WNBA star A'ja Wilson appears as a LEGO Minifigure and hosts Clicked In on the LEGO Group's YouTube Shorts channel, with weekly episodes through mid-November. The campaign emphasizes play as a developmental tool that supports athletic, social, and academic growth while making movement feel accessible and fun for children.
"On September 28, Nike signature athlete and WNBA superstar A'ja Wilson takes center stage in a completely new way - as a LEGO® Minifigure. Wilson will host Clicked In, which Nike and LEGO® are calling "the biggest mini sports show ever." The series will debut on the LEGO® Group's YouTube Shorts channel, with new episodes dropping every Sunday until the season wraps in mid-November."
"Wilson's enthusiasm for the project is personal. "I have loved playing with LEGO bricks since I was a kid and know that my creativity and play helped me not only in sports but also at school and in life," she shared in a statement. "I'm thrilled to be part of this partnership with Nike and the LEGO Group and know we can help to make a positive impact with kids and adults alike.""
Read at stupidDOPE | Est. 2008
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