"The beauty industry has spent decades perfecting what goes inside the bottle. Formulas have become more sophisticated, actives more potent, ingredient lists more transparent. Yet the objects that deliver those formulas have stayed mostly the same. Glass jars, plastic tubes, pump bottles, they're passive containers designed to hold product, not enhance it. Meanwhile, beauty gadgets promised professional results at home but ended up in drawers, forgotten."
"The real opportunity isn't another breakthrough ingredient or another device. It's that split second where formula actually meets skin. That's the insight behind Nuon Medical, a company founded by Alain Dijkstra with roots in medical devices rather than traditional cosmetics. While everyone else obsessed over formulas, Nuon started looking at the packaging itself. We interview Senior Consultant Benny Calderone to get deeper insights into the company's origins and perspectives."
The beauty industry perfected formulas while delivery objects remained passive containers like glass jars and plastic tubes. Nuon Medical shifted focus from chemical innovation to physical innovation by treating packaging as a performance-critical interface that controls whether actives reach biological targets. The company moved from standalone light therapy devices, which suffered low retention, to embedding clinical technology into packaging to make treatments invisible and part of daily routines. Embedding tech into packaging closes the compliance gap, integrates professional results into habitual behaviors, and solves the 'last inch' where formula meets skin to improve real-world efficacy of skincare actives.
Read at Yanko Design - Modern Industrial Design News
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