IoT device deployments expanded strongly in early 2025, with a July Berg Insight study forecasting 6.4 billion cellular-connected IoT devices by 2029. Market evolution includes new technical standards, diverse devices and increasing deployment complexity driven by varied environments and form factors. IoT devices deliver valuable insights, optimise operations, mitigate risks, inform business decisions, proactively flag issues and support strategic planning. SailGP applies IoT in extreme maritime conditions, mounting sensors 28.5m high on F50 foiling catamarans to measure and transmit data at speeds up to 100 km/h. The 2025 SailGP season features ten six-person teams racing identical 50ft foiling catamarans across 12 global venues for a $12m prize.
The first half of 2025 has been rather good for the internet of things (IoT), especially for those manufacturing IoT devices. A July study from Berg Insight noted that the IoT device market is growing strongly, forecasting that 6.4 billion IoT devices will be connected to cellular networks worldwide by 2029. The market has witnessed new technical standards, devices and evolving market complexities.
The complexity issue is generally a function of where and how IoT devices are deployed, and the fact that they come in all shapes and sizes and have to work in varying places to achieve the same end: providing "valuable" insights into their users' deployments; helping to optimise operations; mitigating risks; making better business decisions; proactively addressing potential issues before they impact operations; and aiding strategic planning and decision-making.
Yet even if variety is the essence of IoT devices, not many are likely to be placed 28.5m high and asked to measure and transmit data at speeds of up to 100km an hour on the high seas. But for the Rolex SailGP Championship, this is exactly what they are meant to do to support the smooth running of a fast-growing and massively entertaining race event, which calls itself "the most exciting racing on water".
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