"Philips Hue has announced the biggest revamp of its smart lighting line in years, introducing lower-cost lights, support for Matter over Thread, and a new generation of brighter light strips. The update includes the launch of a new Essentials line, motion-sensing technology across all Hue lights, and what the company calls the "brightest and best light strip money can buy.""
"Philips Hue is well known for high-quality smart lights that are super expensive but super reliable, thanks to its mature Zigbee network. Now, the Dutch lighting company, owned by Signify, is looking to more directly compete with its increasing number of budget rivals, such as Govee and Tapo, as well as mid-tier competition from Nanoleaf, Lifx, and even sister company Wiz."
"Each Hue Essentials bulb costs $25, or as low as $15 per bulb when you buy a multipack - less than half the price of its flagship color-changing bulbs, which start at $60 each. Announced at the IFA 2025 tech show in Berlin, the shift is Hue's most aggressive attempt yet to broaden its appeal. The Essentials line features a simplified selection of white and color ambiance lights, including an A19/E27 60-watt equivalent bulb, BR30 downlights, GU10 spotlights, and two light strips."
Philips Hue launched a major revamp of its smart lighting lineup with lower-cost Essentials bulbs, Matter-over-Thread support, motion-sensing across all Hue lights, and a new generation of brighter light strips. Essentials bulbs retail at $25 each or as low as $15 per bulb in multipacks, undercutting flagship color-changing bulbs that start at $60. The Essentials assortment includes A19/E27 60-watt equivalents, BR30 downlights, GU10 spotlights, and two light strips. The company leverages its mature Zigbee network reputation while aiming to compete more directly with budget brands like Govee and Tapo and mid-tier rivals including Nanoleaf, Lifx, and Wiz.
Read at The Verge
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