"The Realme P series is a relatively new but increasingly important lineup in Realme's smartphone portfolio, first making its debut in India with the launch of the Realme P1 and P1 Pro in 2024. Designed as a mid-range offering, the P series stands out for its commitment to delivering a compelling blend of power, design innovation, and value. Originally exclusive to the Indian market, the success of the P series has prompted Realme to expand its availability globally."
"True to its name, the "P" in P series stands for "Power." Realme has focused on equipping these devices with robust performance hardware, advanced chipsets, and efficient cooling systems. Beyond sheer power, the P series also serves as a showcase for some of Realme's boldest design experiments. The brand is willing to try new materials, textures, and finishes, which is evident in the lunar-inspired, glow-in-the-dark elements introduced with the P3 Ultra."
"The realme P3 Ultra stands out visually, especially in the Glowing Lunar White variant. The back of the phone features a glossy finish with a detailed lunar surface pattern that captures the look of craters and dust. Although it appears textured, the finish is completely smooth and polished to the touch. This creates an interesting contrast, as your eyes expect a rough surface while your hand feels something sleek and reflective."
The Realme P series debuted in India in 2024 with the P1 and P1 Pro as a mid-range lineup emphasizing power, design innovation, and value. The series expanded beyond India following strong reception and now aims for markets across Europe, Latin America, and Southeast Asia with the P3 Ultra. The P designation stands for power, reflected in robust hardware, advanced chipsets, and efficient cooling. The lineup experiments with materials and finishes, showcased by the P3 Ultra's lunar-inspired, glow-in-the-dark treatment and a Glowing Lunar White variant that visually mimics a textured lunar surface while remaining smooth to the touch. Youth-oriented features include gaming-ready performance, long battery life, and intelligent software enhancements.
Read at Yanko Design - Modern Industrial Design News
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