Microsoft will launch the ROG Xbox Ally and ROG Xbox Ally X handhelds on October 16 with availability in many select countries across North America, Europe, Asia, and Oceania. The base Xbox Ally will arrive in China in early 2026. Additional markets such as Brazil, India, Indonesia, and Thailand will receive the devices at unspecified later dates. Microsoft introduced a Handheld Compatibility Program that labels games by optimization level for the handhelds. Pricing remains unannounced, although leaks suggest EUR 599 and EUR 899 price points. Microsoft and Asus cited a need to evaluate macro-economic impacts before finalizing prices.
After a string of leaks, Microsoft has finally announced the release date of its Xbox-branded ROG Ally handhelds. The ROG Xbox Ally and ROG Xbox Ally X will launch on October 16, the company confirmed on the opening day of Gamescom 2025 on Wednesday. The Xbox parent, however, has still not committed on the pricing for the devices. Microsoft also announced a new Handheld Compatibility Program, that labels compatible games based on the level of their optimisation on the Xbox-branded handhelds.
Just as a leak claimed earlier this month, the ROG Xbox Ally and ROG Xbox Ally X will launch on October 16 in select countries, which include Australia, Belgium, Canada, Czech Republic, China (Xbox Ally X only), Denmark, Finland, France, Germany, Hong Kong, Italy, Ireland, Japan, Malaysia, Mexico, the Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Saudi Arabia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Turkey, UAE, the UK, the US, and Vietnam.
There was no word on the handhelds' pricing, even as recent leaks have tipped the ROG Xbox Ally and the ROG Xbox Ally X to be priced at EUR 599 (roughly Rs. 60,400) and EUR 899 (roughly Rs. 90,700), respectively, in the European market. Speaking to IGN at Gamescom, Microsoft and Xbox Ally manufacturer Asus said they needed "more time to figure out the macro-economic impact to pricing".
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