""The idea is to give a vibe, a feeling of the kind of [design] language we want to use," says Porcini, who cautions that Project Luna and many other products in the show are concepts-albeit believable ones. "These are all things that could really happen in the near future.""
"The show demonstrates Samsung's thesis on the coming UX of AI: that while phones will represent personal AI, we'll increasingly see communal AI spread across our homes."
"The key message to everybody-to all the brand people, business people, creators, and designers of the world-is we need humanity more than ever to di"
Samsung's exhibition at Milan Design Week features Project Luna, a round screen with a swiveling head, symbolizing a new design direction. The installation represents Samsung's largest design statement since hiring Mauro Porcini as chief design officer. Porcini emphasizes the importance of a new design language and the potential for communal AI in homes. The exhibition illustrates Samsung's vision for the future of technology, where personal and communal AI will enhance user experience across various devices.
Read at Fast Company
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