"Consumers are trading in later-generation devices earlier to access AI-enabled features, and their embrace of more personalized experiences that newer devices deliver is powering a rapidly growing secondary market. This has created a ripple effect for affordability and sustainability as an influx of higher value devices are re-entering the ecosystem and are beginning to drive some additional emerging trends which we hope to report on in the next quarter."
"Consumers are following the siren song of artificial intelligence (AI), trading in mobile devices at a record pace in exchange for ones that offer AI capabilities, according to the Assurant Q3 Mobile Trade-In and Upgrade Industry Trends Report. The research discovered that consumers traded in $1.59 billion in devices during the period, marking the third record-breaking quarter in a row, a 46% year-over-year increase, and a 19% increase over the previous quarter."
Consumers traded $1.59 billion in mobile devices during the quarter, marking a 46% year-over-year increase and a 19% rise from the prior quarter. Trade-in programs returned $4.17 billion to consumers in the first three quarters of 2025, 54% more than the same period in 2024 and on track to exceed last year’s $4.5 billion total. For the fifth straight quarter, Apple’s iPhone 13 and Samsung’s Galaxy S22 Ultra 5G were the most frequently turned-in devices. Top trade-ins shifted to iPhone 13 and 14 generations. Demand for AI-enabled features and richer data capabilities is fueling a growing secondary market and influencing affordability and sustainability trends.
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