"For most people, the number is one or two. And it's probably fewer than five. In the U.S., you likely keep in touch with friends and family through Apple or Google Messages, and touch base with colleagues on Slack or Teams. (For Europeans, that's texting via WhatsApp.) If you're a particularly rabid Swiftie, you might also have a raucous group chat through X or Instagram DMs; if you're a gamer, you keep up with people on Discord."
"But for all the time we hopscotch across apps like TikTok, YouTube, Snapchat, and Instagram to consume content, the number of platforms we actually use to interact with others remains minimal. So what's the point of Spotify's new direct messaging feature, unveiled this week and rolling out to "select markets"? The feature allows users to click a "Share" button while listening to a song, podcast, or audiobook and instantly start a conversation with a friend, seeded with a link to whatever they're listening to."
Most people use only one or two apps for direct one-to-one chatting, usually fewer than five. In the U.S., people typically use Apple or Google Messages for friends and family and Slack or Teams for colleagues. Europeans commonly text via WhatsApp. Some users maintain group chats on X or Instagram DMs, and gamers use Discord. Despite frequent content consumption across apps like TikTok, YouTube, Snapchat, and Instagram, platforms used for interpersonal interaction remain minimal. Spotify introduced a direct messaging feature that lets users tap a 'Share' button while listening to a song, podcast, or audiobook to start a conversation seeded with a link. The feature is rolling out to select markets.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]