
"We've spent most of the year talking about gadgets getting more expensive. Thanks to US tariffs, prices are rising every few months, and even small upgrades have come with big price hikes. So I was pleasantly surprised to find out that the new Hasselblad X2D 100C II will actually be cheaper than its predecessor, coming in at "just" $7,400 for the body."
"Don't get me wrong. It's far from cheap. But Hasselblad is trying to get this camera in the hands of a wider audience. I've been looking at my account balance ever since I started this review, trying to figure out if I can justify buying one for myself. I probably can't - but not because I don't want to. Here's what you need to know about digital medium format cameras like the X2D."
The Hasselblad X2D 100C II arrives at a lower price than its predecessor, listed at $7,400 for the body. The camera remains expensive but aims to reach a wider audience. Digital medium-format cameras are larger and slower than full-frame or crop-sensor models, with longer image processing times and typically slower autofocus. These cameras incur higher costs but deliver exceptionally detailed, sharp images unmatched by other formats. The reviewer considered purchasing one but found it difficult to justify the cost despite the camera's outstanding image quality.
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