"The latest Asus smartphone is the Zenfone 12 Ultra, which launched in February of last year. With that in mind, you may have been expecting a Zenfone 13 Ultra, or an ROG Phone 10 series to arrive soon, but according to a new report, you'll be disappointed. Apparently Asus will not be launching any new smartphones this year. This allegedly comes straight from the company itself, which also promises that maintenance, software updates, and warranty services for all existing devices will continue without issue."
"This allegedly comes straight from the company itself, which also promises that maintenance, software updates, and warranty services for all existing devices will continue without issue. It's unclear what the reason for deciding not to launch any more smartphones is, but it's not hard to guess that Asus handsets haven't been selling very well lately, and so the company may have decided its focus (and money) is better invested in the computer space, where its market share is many times higher."
Asus will not launch any new smartphones this year. The company promises maintenance, software updates, and warranty services for all existing devices will continue without issue. The latest Asus smartphone is the Zenfone 12 Ultra, which launched in February of last year. Expected successors such as the Zenfone 13 Ultra and an ROG Phone 10 series will not arrive. No official reason was given for the pause. Asus handsets have likely been selling poorly, prompting a shift of focus and investment toward the computer space where Asus holds a much larger market share.
Read at GSMArena.com
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