"I think what underpins our success is the pillars of scale, immersion, and authenticity. The tenants that we develop all our games by, and that level of authenticity we instill. It provides an experience that, for me, is unmatched,"
"It doesn't feel like a game. It feels like it's beyond entertainment, engaging in ways very few strategy games can be."
The Total War series combines grand strategy turn-based campaign play with massive real-time tactical battles, creating a distinctive two-part design. Campaigns emphasize diplomacy, subterfuge, socioeconomic management, and long-form conquest, often spanning dozens to over sixty hours. The franchise prioritizes pillars of scale, immersion, and authenticity to recreate historical and dark-fantasy settings, from Ancient China to Warhammer, and to deliver an experience that many players find deeply engaging. The dual formula allows both strategic planning on a world map and commanding hundreds or thousands of units in realtime, producing a scope and depth difficult for other strategy games to replicate.
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