Germany's 'Youth Word of the Year', organized by Langenscheidt Publishing, invites teenagers to submit suggestions, which are narrowed down to a top winner decided through online voting. Surprisingly, each yearly winner has been an English loan word, reflecting the influence of English on youth culture. In 2024, 'Aura' was crowned the winner, symbolizing the nuanced vibes individuals project within their social circles. This trend continues, with previous winners showcasing the playful and often sarcastic nature of teen language in Germany.
A brief guide to talking like a teen: In each of the last five years, Germany's 'Youth Word of the Year' has been a loan word from English.
The winner in 2024 was 'Aura', which refers to the vibes a person gives off or their status within a group. It can flip from compliment to insult.
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