""Sport is huge. I used to think about sports like, slap a logo on a product and show off your team. But I thought, I'm going to make this chic. That was the aha moment. That was the unlock.""
"As Shorenstein began to cultivate her own grassroots following at the Warriors games, she and her sister got to work on a second business, DannijoPro, a fanwear brand that blends fashion and sports fandom."
"Now, nearly two years in, the business has a full line of fan gear, from understated button downs with a tiny, offset team logo embroidered on the shirt to bespoke vintage gear with hand-sewn details, crocheted collars and rhinestone touches."
Danielle Snyder Shorenstein, new to San Francisco, attended a Golden State Warriors game and began to innovate fanwear by adding fashion elements to traditional sports merchandise. Her unique designs attracted attention from players' families and fans alike. This inspired her to launch DannijoPro with her sister, blending fashion and sports fandom. The brand offers a range of stylish fan gear, including bespoke vintage items and understated pieces, priced between $85 and $495, available online and at pop-up shops.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]