"A poster is a bit like a song": Jakub Zasada's geometric works are a thing of beauty

"For me posters are functional; I believe they should be printed, hung and should function in public spaces, on walls or doors in our homes, offices and garages. All you need is the venue, date, and time of the event. I believe every event should have a poster, which you can later submit to your local library archives, after the event is over."

"For me a poster is a bit like a song. You know what it looks like. You'll recognise it, you'll come across it on the street and in bars. It appears and the disappears."

"Jakub never learnt how to draw, and he treats software and old graphics programs like editing tables; only using a couple functions in these applications: layering, contrast and changing colour. It's scanned materials that give Jakub's work its angular, geometric style - pieces of paper and cardboard that create large blocks and text."

Jakub Zasada produces digitally-created posters inspired by midcentury design masters like Saul Bass and Paul Rand. Despite never learning traditional drawing, he uses basic software functions—layering, contrast, and color adjustment—combined with scanned paper and cardboard to achieve angular, geometric compositions. His work draws inspiration from vinyl record fairs, local music events, and cultural happenings, featuring simplified musical instruments and expressive characters reduced to fundamental shapes. Zasada emphasizes functional design intended for public display in homes, offices, and community spaces. His posters prioritize clarity and accessibility, containing only essential information: venue, date, and time. He views posters as ephemeral cultural artifacts similar to songs, meant to be recognized, displayed temporarily, then archived in local libraries.

Read at Itsnicethat