"The new store preserves the building's historic character-keeping original brick walls exposed-while layering in contemporary materials such as metallic finishes, reflective surfaces, and semi‑gloss flooring."
"Consumer insights informed a key design element: curated styling moments and local talent photography, displayed in large-scale rotating frames, nodding to New York's legacy of street photography, creativity, and gallery culture."
"Adidas has introduced the spring/summer 2026 'Creative Class' at the flagship, featuring members selected for their 'real influence' within their respective scenes to reflect the diversity of New York Culture."
Adidas has launched a new flagship store for its Originals label at 135 Spring Street in SoHo, preserving the building's historic character while incorporating modern design elements. The store features digital touchpoints for storytelling and showcases local talent through curated photography. Signature installations include artwork and sound installations that enhance the brand experience. The expanded location serves as a cultural hub, introducing the 'Creative Class' initiative, which highlights influential local artists and creators, reflecting the diversity of New York's creative scene.
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