The article explores how IED Firenze's Master's in Graphic Design employs speculative design to question future societal scenarios, such as totalitarian regimes banning technology or climate-driven underwater living. Under the guidance of professor Isabella Ahmadzadeh, students crafted unique 'what if' scenarios culminating in immersive visual essays. These essays combined diverse elements like collage and AI imagery to create compelling narratives. The school stands as a beacon of innovation in Florence, merging traditional craftsmanship with new creative expressions, emphasizing design's role beyond mere aesthetics to provoke critical thought about the future.
Each student developed a unique and thought-provoking premise-ranging from dystopian projections to critiques of current societal issues-as the conceptual foundation for a 32-page visual essay.
Speculative design challenges conventional thinking, moving beyond aesthetics and functionality to turn design into a powerful tool for critical reflection.
Located in the heart of Florence, IED Firenze is a hub for innovation, culture, and creativity, blending traditional craftsmanship with contemporary visions.
The result is a collection of visual narratives that question the trajectory of our world, examine cultural and technological shifts ahead, and remind us of design's power.
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