The promotional campaign for Fantastic Four: First Steps has generated excitement, mainly due to its striking retro minimalism in poster design. Launched at CCXP Mexico, the poster features stylish silhouettes against a colorful cityscape, reflecting a blend of mid-century modern and art deco aesthetics. Fans have lauded Marvel's shift away from traditional CGI-heavy designs, expressing a desire for more artistic styles. Despite initial challenges, including a controversy over AI-generated art, the new design has successfully resonated with the audience, rekindling their enthusiasm for the film's visual presentation.
The film's campaign has been one of my favourites in recent years, consistently nailing its retro aesthetic and finally ditching those dreadful floating head film poster designs.
The international film poster is a simple yet highly effective design that embodies Fantastic Four's retro aesthetic.
Fans were enchanted by the design, with one writing, 'they're killing it with these posters.'
The tired CGI + Photoshop style lost its magic decades ago and I haven't seen them do cool posters like this in forever.
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