"Samsung is now betting its future on something far harder to measure: how a product makes you feel. This shift signifies a departure from traditional engineering dominance towards a more emotional connection with users."
"Mauro Porcini reflects on his experience as an outsider in both the design and business worlds, emphasizing the importance of navigating cultural nuances while impacting Samsung's design culture."
Samsung is redefining its approach to product design by emphasizing emotional experiences over engineering dominance. As Milan Design Week begins, Mauro Porcini, Samsung's president and chief design officer, reveals the company's new design manifesto. He discusses the challenges of being an outsider in a culturally rich environment like Seoul and the importance of balancing innovation with respect for established traditions. The company aims to create products that resonate emotionally with users, marking a significant shift in its design philosophy.
Read at Fast Company
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