The article discusses Loewe's strategic decision to launch a series of anime-style ads for their Spring/Summer 2025 collection. In the wake of a recent surge in AI-generated Studio Ghibli-style images, the timing seems risky. However, Loewe's choice to utilize bespoke art created by Annie Choi offers a refreshing contrast, showcasing the enduring appeal of unique artistry. The animations include whimsical elements like frogs and a dreamlike quality that evokes nostalgia while also aligning with Loewe's brand identity. This demonstrates how effective personalized animation can be in elevating a brand's advertising efforts.
The dreamy, whimsical animations were created for Loewe's Spring/Summer 2025 collection in Japan, showcasing how well animation can work for a brand.
In a sign of these fickle times, the AI Ghibli trend has been and gone, and any brand arriving so late to the party would be cringeworthy.
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