"The dreamy, whimsical animations were created for Loewe's Spring/Summer 2025 collection in Japan, showcasing how well animation can work for a brand."
"In a sign of these fickle times, the AI Ghibli trend has been and gone, and any brand arriving so late to the party would be cringeworthy."
The article discusses Loewe's strategic decision to launch a series of anime-style ads for their Spring/Summer 2025 collection. In the wake of a recent surge in AI-generated Studio Ghibli-style images, the timing seems risky. However, Loewe's choice to utilize bespoke art created by Annie Choi offers a refreshing contrast, showcasing the enduring appeal of unique artistry. The animations include whimsical elements like frogs and a dreamlike quality that evokes nostalgia while also aligning with Loewe's brand identity. This demonstrates how effective personalized animation can be in elevating a brand's advertising efforts.
Read at Creative Bloq
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