The article critiques current design trends and the tendency for designers to conform to them rather than innovate. By referencing Airbnb's animated Lava icons, which utilize a proprietary format, the author notes the irony of resorting to recycled aesthetics under the guise of innovation. The piece reflects a rebellious spirit in the design community, advocating for individuality and genuine creativity over following fleeting trends generated by advancing technology.
"There's nothing wrong with using trends for inspiration or to practice various techniques. But latching onto a popular aesthetic as if it's your identity? That's just uninspired - especially if you consider yourself a creative professional."
"The icons stand out for their dimensional look - a so-called break from the flat, minimal trend that's really just recycled Web 2.0 aesthetics. But more importantly than the visuals, they use a custom animation format."
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