""Collage was central to this identity - as both a medium and a symbol. The idea of taking existing fragments of spaces and structures to build something new was a methodology of Cobe's that was neatly adopted through this technique.""
""There's something compelling about how those systems communicate - practical, urgent, precise, yet strangely rhythmically poetic when you sit with them," he says, referring to the graphic language of large transit terminals."
""Finding references like these that are adjacent to the client's world - rather than within it - is something we think about a lot. It's often how you avoid landing in a space that already feels occupied," he says."
Cobe's identity revolves around collage, using existing fragments to create new designs. This technique allows for a playful tone while maintaining systematic organization. The studio draws inspiration from transit terminals, emphasizing practical and urgent communication. Animated elements reflect breaking news tickers, contributing to a visual system that feels dynamic and present. The studio prioritizes references outside the client's world to avoid redundancy and create unique designs that resonate with their identity.
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